Barkley Inc.

Barkley (formerly Barkley Evergreen & Partners) is a Kansas City, Missouri based full service advertising agency best known for their work on Sonic Drive-In Restaurants.[1] Founded in 1964, they currently employ 325 people; 2008 capitalized billings were $485 million.[2] Barkley is the largest independent advertising agency in Kansas City, and the seventh largest independent advertising agency in the U.S.[3]

Contents

Acquisitions

In March 2008, Barkley acquired Ripple Effects Interactive. The new venture was re-branded BarkleyREI.[4]

Acclaim

The agency's best-known campaign for Sonic Drive-In has been running for 6 years. It has been the recipient of numerous national awards and press recognition.[5][6]

Barkley has also been recognized for its leadership in cause marketing. Thirteen years ago, Barkley Public Relations launched Lee National Denim Day. For four years, the agency has conducted the annual "PR Week" / Barkley Cause Survey, which surveys consumers, corporations and non-profits about cause marketing trends [1]. Most recently, the agency launched a re-brand of the March of Dimes Adweek: Baby Talk, March of Dimes rebrands. Barkley's work for the March of Dimes received numerous awards, including honors in the Communication Arts Interactive Annual www.commarts.com.

Clients

24 Hour Fitness American Jazz Museum Big O Tires Inc.
Blue Bunny Breast Cancer 3-Day Build-A-Bear Workshop
Dawn Foods Eastman Kodak Company Embarq
Entertainment Industry Foundation Entertainment Properties Trust FilmFest KC
General Electric Heinen's Fine Foods Helzberg Diamonds
Hostess Jolly Time Kansas Lottery
Lee Jeans March of Dimes MGM Grand
Minute Rice Mystery Books Nascar
Original Juan Red Blue Project Schreiber Foods
Shibuya Sonic Drive-In Success Rice
UMB Financial Corporation Weight Watchers Wrangler

References

  1. ^ http://www.pitch.com/2008-07-03/news/how-a-throwaway-idea-at-the-barkley-ad-agency-became-the-sonic-guys/
  2. ^ http://www.barkleyus.com/who_we_are/facts_sheet
  3. ^ http://adage.com/datacenter/datapopup.php?article_id=136166
  4. ^ http://www.adweek.com/aw/content_display/news/digital/e3ie09895e8dd1b6716ac8b508e839b58a7
  5. ^ AdAge: Sonic has great actors in great ads
  6. ^ Adweek: Sonic meshes spots with MTV's 'The Hills'

External links